Godrej has designed a six litre refrigerator, which is less than two feet in dimension, priced less than one-third of the standard model costing Rs 2,500 and is currently being test marketed in Andhra Pradesh whereas the company has similar plans for colour televisions, which have been launched in Southern states. However, according to industry estimates, the total market for refrigerators in India is around 3 million units per annum and is growing at 15% annually whereas the entry level refrigerators, which account for nearly 70% of the total market, are available at around Rs 7,500-8,000. In addition, the consumer electronic products division is being looked after by Godrej Appliances which is a part of Godrej & Boyce. Godrej & Boyce is a privately held company of the group, which produces security equipment and other such products.Life Insurance Corporation of India (LIC) is targeting 40,000 micro insurance policies from the southern districts of Tamil Nadu this financial year. However, non-governmental organizations and self-help groups will be roped in for enrolling members of the poor and oppressed sections into the Jeevan Mathur and the newly-launched Jeevan Mangal schemes. Moreover, the Madurai division comprises 25 branches and 13 satellite offices in Madurai, Dindigul, Sivaganga, Ramanathapuram, Theni and Virudhunagar districts. Additionally, the Jeevan Mathur scheme was launched 3 years back and offered a sum assured of Rs.30, 000 and it is a product with package of savings, protection, accident benefit and disability benefit.
On the other hand, in Jeevan Mangal scheme, the sum assured was raised to Rs.50, 000 and the plan is available for those in the age group of 18 to 60 and for terms ranging from 10 to 15 years with sum assured range of Rs.10, 000 to Rs.50, 000 while the premium could be as low as Rs.15 as it is primarily intended to benefit the weaker sections of the society. Moreover, more than 50,000 Jeevan Mangal policies were sold in the 12 divisions in South Zone comprising Kerala and Tamil Nadu. Madurai Division sold around 2,500 policies while classes were being held for NGOs to enable them canvass among the public for this scheme.
On the other hand, in Jeevan Mangal scheme, the sum assured was raised to Rs.50, 000 and the plan is available for those in the age group of 18 to 60 and for terms ranging from 10 to 15 years with sum assured range of Rs.10, 000 to Rs.50, 000 while the premium could be as low as Rs.15 as it is primarily intended to benefit the weaker sections of the society. Moreover, more than 50,000 Jeevan Mangal policies were sold in the 12 divisions in South Zone comprising Kerala and Tamil Nadu. Madurai Division sold around 2,500 policies while classes were being held for NGOs to enable them canvass among the public for this scheme.
No comments:
Post a Comment